It's one of two things.
1. A way to drive people to your blog by handing out appeitizing tidbits.
2. A way to read something you're interested in without actually having to go to someone's website.
Personally I think 1. is a fancy way of saying "ad" and 2. is a evolutionary [you wanted to say revolutionary didn't you? ed.] way of communicating with people who haven't got a lot of time but want you give you a bit of their time to hear you piece.
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